Marketing Content & Events Specialist

Hagerman & Company is seeking a highly skilled writer and detail-oriented marketer to join our team as a Marketing Specialist – Content & Events. This hybrid role blends compelling content development with in-person event coordination, supporting the marketing of our solutions as a leading Autodesk partner. The ideal candidate is a strong storyteller who can translate technical information into clear, engaging content—and is equally comfortable managing the details of a tradeshow or customer event. 

Key Responsibilities: 

Technical Content Creation & Messaging 

  • Write and edit a range of marketing content including blog posts, customer success stories, email campaigns, landing pages, sales enablement materials, and promotional assets. 
  • Translate complex technical topics related to Autodesk software and engineering workflows into clear, benefit-driven content for a B2B audience. 
  • Collaborate with internal subject matter experts, sales engineers, and partner teams to gather insights and shape content that highlights the value of Hagerman’s software + services solutions. 
  • Ensure all content aligns with campaign strategy, SEO best practices, and brand voice. 
  • Assist with content publishing in HubSpot and website CMS in coordination with the Digital team. 

In-Person Event Planning & Execution 

  • Coordinate all logistics for industry trade shows, partner events, and company-hosted events, including timelines, materials, venue details, booth coordination, and team communication. 
  • Collaborate with the Campaigns and SDR team to support pre-event promotion and post-event lead follow-up. 
  • Manage event collateral needs in coordination with design and creative resources. 

Cross-Functional Collaboration 

  • Work closely with the Demand Generation, Digital Experience, and Sales teams to support marketing campaigns through relevant content and event strategies. 
  • Contribute to campaign development by creating content tied to business goals, customer needs, and technical solutions. 

Qualifications: 

  • 2–4 years of experience in B2B marketing, content creation, or communications, ideally in the software, engineering, or manufacturing industries 
  • Exceptional writing and editing skills with an ability to distill technical subject matter into clear, engaging marketing copy 
  • Experience writing content related to Autodesk software (e.g., AutoCAD, Vault, Revit, Inventor) or similar technical platforms is a plus 
  • Strong project management and organizational skills 
  • Familiarity with HubSpot, SEO, CMS tools, and marketing automation platforms is a plus 
  • Self-starter who thrives in a collaborative, fast-paced environment 

Company Overview

Hagerman & Company, Inc., founded in 1985, is a firm specializing in the sale of the world's leading design software and related products and services. The company has locations across the United States, with corporate headquarters in Mt. Zion, Illinois.

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